Attraction is a revolutionary interactive anime film by Morimoto Kouji of Tokyo-based production studio 4°C and was requested by INPES (Institut national de prévention et d'éducation) to discourage first-time smokers. The interactive aspect of Morimoto's anime utilizes the viewer's web cam and motion alignment to allow the user to move about within the film. Viewers can also interact with objects, listen into conversations, and so on and so forth.