"Hell" is the place where a person is sent to who committed violent crimes when they were alive. Shinigami are forbidden to go there. One day prisoners revolt and make their escape to Karakura - the real world - where Ichigo and his friends live in. Ichigo and his friends are defeated one after the other by prisoners with overwhelming power. A mysterious man appears who comes to their rescue. With Kokutou leading the way Ichigo, Rukia, Uryuu, and Renji marches into Hell to save the world. Note: Episode 299 of Bleach serves as a prologue to this movie.