Yukari is a typical high school student who listens to her parents and attends school every day. As she starts to question her way of life, she encounters a group of fashion design students who own a clothing label known as Paradise Kiss. The group needs to find a model to showcase their designs in an up-coming fashion show and decides to pick Yukari. Initially, Yukari was reluctant to be associated with this seemingly eccentric group, but eventually, she realises that they are really nice people. Furthermore, their passion and enthusiasm to follow their ideals and dreams make Yukari realise that she has not been enjoying her life and motivate her to pursue her own dreams. Yukari gets more and more involved with the group and eventually falls in love with the leader, George.